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Don’t get lemon-squeezed: Handling pressure when buying a car

On Behalf of | Jun 6, 2024 | Dealer Fraud

The thrill of buying a new car is unmatched, whether it’s your first time at a dealership or you are adding a new vehicle to your collection. However, this exciting endeavor can quickly turn sour if you realize that you were sold a lemon. One strategy that salespersons use to sell buyers lemons is pressuring them into making a purchase they’re not ready for.

Unfortunately, new vehicle buyers can feel so intimidated by salespeople that they don’t realize they’re being coerced into purchasing a vehicle that isn’t right for them. Whether it’s your first or fourth time at a dealership, you should always remember that you’re in control. By familiarizing yourself with the tactics salespeople might use on you, you can help ensure you’re not rushed into a decision you may regret later.

Knowledge can help you fight intimidation

You can agree that purchasing your very first car or adding a luxury vehicle to your collection is a significant investment. Therefore, you should make time for meticulous preparation to help ensure you’re immune to high-pressure tactics.

Even before setting foot into a dealership, you should try to make sure you are as knowledgeable as you can be about the vehicle options on your checklist. You want to read as many reviews from reliable online sources as possible and compare prices to get a realistic idea of the values of the vehicles on your checklist.

Pace your decision-making process

A good strategy you can use to avoid being rushed into a decision is to pace your decision-making process. You can do this by having a checklist of the requirements you want your vehicle to have. By ticking one requirement off the list at a time, you can know when you’re getting a good offer.

Don’t fall for phrases like “This offer won’t last!” or “Someone else is interested” which are designed to create a sense of urgency and push you into making a purchase. Remember, you’re making a significant financial decision and are aware of what you want better than anyone else. So, take your time to ask questions, and don’t be afraid to walk away if you feel pressured.

Suppose you’ve been pressured by a car salesperson and ended up with a lemon; you might have opportunities for legal recourse available to you. By enlisting the services of a trusted legal team, you can work to hold the car dealership that short-changed you accountable for their unethical practices.

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